Our Corporate Purpose
To glorify God in all we do by stewarding the resources entrusted to us to make a positive impact on our guests, team members, and local communities.
Our Vision
Our vision is to be the premier choice for families seeking a memorable camping experience. We strive to continually improve our facilities, services, and amenities, and to provide a high level of customer service that sets us apart from our competitors. We envision a future where our campgrounds are thriving, sustainable destinations that are cherished by our guests and respected by our community.
Our Mission Statement
To be the friendliest and most helpful campgrounds around. We are dedicated to providing safe, clean, and enjoyable environments for our guests and their families to create lasting memories. We strive to deliver an exceptional guest experience, uphold high standards of maintenance and cleanliness, and preserve the natural beauty of our campgrounds. By treating our guests with kindness and respect, we can create memorable experiences that will keep them and their families coming back for years to come.
What’s In A Name?
We love buying campgrounds that need TLC. Our first two parks required extensive repairs. We saw the potential in the parks, and decided that we would take these Ugly Duckling properties, and make them into the beautiful swans that we knew they could be, and thus, the name was clear. As we began our research, we fell in love with the similar values, lifestyle, and determination between our family and ducks. Ducks are known for their grace and resilience and can thrive in every environment, water, air, and land. Ducks appear calm and peaceful on the surface but swim like crazy underwater. In addition, they are migratory, which means they always find home wherever they land.